# Command Play (CMD) — Full site content for LLMs

> Growth partner for applied-AI companies: brand, marketing sites, ad creative, and conversion experiments for the teams turning models into products. Source: https://commandplay.design — generated 2026-06-06.

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## Home — https://commandplay.design/

### Growth partner for applied AI
Brand, marketing sites, ad creatives, and conversion experiments for the companies turning models into products.

### About us — We design for the buyer, not the founder
Most B2B AI sites are built to impress investors, not convert buyers. Command Play treats brand, sites, and ad creative like experiments — baseline, hypothesis, ship, measure, read-out. Three founders work in one integrated loop: design, build, and growth in the same room.

- $250M+ USD raised by clients
- 100% client satisfaction rate
- 40+ satisfied teams from Sydney to San Francisco

### Services
1. **Pages** — Marketing sites, product and feature pages for applied AI. Designed to convert — measured, not guessed.
2. **Creative** — Ad creatives and visual assets optimized for performance.
3. **Experiments** — Conversion testing and iteration cycles.

### How we work
1. **Uncover** — Design closes the gap between landing and understanding. We design to convert, not to impress.
2. **Ship fast, stay in it** — We iterate within 30–90 day windows until measurable lift emerges.
3. **Publish** — Document outcomes: what worked, what didn't, what's next.

### Call to action
Let's ship your first experiment. Book a call: https://cal.com/commandplay/intro

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## Kimia — https://commandplay.design/work/kimia

**Client:** Kimia · **Type:** Branding, Product Animation, Framer Development · **Year:** 2026 · **Website:** https://kimia.ai/

Kimia is a Chemical Intelligence platform that helps global enterprise teams convert fragmented product and regulatory knowledge into accelerated commercial decisions. Command Play delivered a comprehensive 0–1 brand identity, complete website design, custom product animations, and growth marketing support.

**Deliverables:** Brand identity (0–1), full website design, custom product animations, growth & marketing strategy.

**Results:** $7M raised in seed funding · $35M+ raised in Series A · +137% increase in sales meetings booked.

**Testimonial:** "CMD Play built our entire brand, website, and design system in under a month. The speed and quality impressed us. Four months in, they're embedded as our growth partner. The focus has always been on performance, and the pipeline impact has been real." — Farid M., CEO & Co-founder.

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## Lorikeet — https://commandplay.design/work/lorikeet

**Client:** Lorikeet · **Type:** Web Design and Framer Development · **Year:** 2025 · **Website:** https://lorikeet.framer.website/

Lorikeet CX is an AI concierge platform serving customer-experience teams globally. Its brand and positioning had fallen behind industry developments, requiring comprehensive repositioning and redesign. Command Play repositioned, redesigned, and developed Lorikeet's brand and website to showcase the platform's capabilities, customer success stories, and social proof through client testimonials.

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## Passentry — https://commandplay.design/work/passentry

**Client:** Passentry · **Type:** Web Design and Framer Development · **Year:** 2025 · **Website:** https://passentry.com

Passentry, a UK-based digital wallets and passes company, engaged for a comprehensive brand uplift. The work modernized their visual identity while emphasizing clearer information hierarchy and logical content organization, with retro-inspired typographic elements.

**What was done:** Modernized brand identity · Restructured information hierarchy and content flow · Retro-inspired typography · Migrated the website from WordPress to Framer Full Stack.

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## Keeping it Simple (KIS) — https://commandplay.design/work/kis

**Client:** KIS · **Type:** Branding and Framer Development · **Year:** 2025 · **Website:** https://keepingitsimple.io

KIS needed differentiation while entering a crowded marketplace with a new product release. Success required building credibility and standing apart from competitors through a refined, trustworthy presence.

**Solution:** A bold, customer-obsessed brand identity that built trust and validation through customer proof and testimonials; modern and sophisticated design relative to competitors; elimination of unnecessary elements to communicate core value directly.

**Core message:** "Keeping it simple is a results-oriented and results-obsessed provider."

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## Contact
- Book an intro call: https://cal.com/commandplay/intro
- Sitemap: https://commandplay.design/sitemap.xml