GROWTH PARTNER FOR

APPLIED AI

Brand, marketing sites, ad creatives, and conversion experiments
for the companies turning models into products.

OUR CLIENTS ARE BACKED BY

OUR CLIENTS ARE BACKED BY

About us

WE DESIGN FOR THE BUYER, NOT THE FOUNDER.

WE DESIGN FOR THE BUYER, NOT THE FOUNDER.

Most B2B AI sites are built to impress investors, not convert buyers. We run brand, sites, and ad creative like experiments — baseline, hypothesis, ship, measure, read-out. Three founders, one loop: design, build, and growth in the same room.

$250M+

USD raised by our Clients

$250M+

USD raised by our Clients

100%

Client satisfaction rate

100%

Client satisfaction rate

40+

satisfied teams from syd to SF

40+

satisfied teams from syd to SF

40+

satisfied founders
from syd to SF

Built with 40+ builders
from Syd to SF

Built with 30+ buildersfrom Syd to SF

Our Work

2026

Chemical Intelligence

Command Play partnered with Kimia delivering their 0–1 brand identity, full website design, custom product animations as well as growth and marketing.

Branding

FRamer development

Prod. Animation

Farid M.

CEO & Co-founder

Our Work

2026

Chemical Intelligence

Branding

FRamer development

Prod. Animation

2025

Applied AI

Lorikeet

Branding

WeB design

FRamer Development

2025

fintech

Passentry

Branding

FRamer development

motion design

Client stories

Farid M.

Co-founder

Nico Cary

Co-founder

Marcus r.

APM @ Updoc

Nicolas V.

Co-founder

"CMD Play built our entire brand, website, and design system in under a month. The speed surprised me, and honestly so did the quality. Four months in, they're embedded as our growth partner across graphics, animations, and marketing infrastructure, and the focus has always been on performance, not just output. They iterate with us on what's converting. The pipeline impact has been real."
$7m

Raised in seed funding

Farid M.

Co-founder

Nico Cary

Co-founder

Marcus r.

APM @ Updoc

Nicolas V.

Co-founder

"CMD Play built our entire brand, website, and design system in under a month. The speed surprised me, and honestly so did the quality. Four months in, they're embedded as our growth partner across graphics, animations, and marketing infrastructure, and the focus has always been on performance, not just output. They iterate with us on what's converting. The pipeline impact has been real."
$7m

Raised in seed funding

Our Services

01 PAGES

02 Creative

03 Experiments

Pages

MARKETING SITES, PRODUCT & FEATURE PAGES FOR APPLIED AI. DESIGNED TO CONVERT - AND MEASURED, NOT GUESSED.

$35m+

Raised in Series-A funding

+137%

increase in sales meetings booked

web design

web dev

Brand design

01 PAGES

02 Creative

03 Experiments

Pages

MARKETING SITES, PRODUCT & FEATURE PAGES FOR APPLIED AI. DESIGNED TO CONVERT - AND MEASURED, NOT GUESSED.

$35m+

Raised in Series-A funding

+137%

increase in sales meetings booked

web design

web dev

Brand design

How we work

WE GROW APPLIED AI COMPANIES BY MAKING
THE PRODUCT THE PITCH.

01 Uncover

Good design isn't decoration. It's what closes the gap between landing and understanding. We design to convert, not to impress.

02 Ship fast, stay in it

We don't deliver and disappear. One variant is never enough. We iterate inside a 30–90 day window until the lift is real.

03 Publish

Win or lose, we document what happened: what worked, what didn't, what we'd run next. The lab only works if we share the read-out.

LET'S SHIP YOUR FIRST EXPERIMENT.

LET'S SHIP YOUR FIRST EXPERIMENT.

"CMD's focus has always been on performance, not just output. They iterate with us on what's converting. The pipeline impact has been real."

"CMD's focus has always been on performance, not just output. They iterate with us on what's converting. The pipeline impact has been real."

Farid M.

Farid M.

CEO & Co-founder @ kimia.ai

CEO & Co-founder @ kimia.ai